It was long the most expensive computer in Apple's lineup, previously starting at $US2999. The Mac Pro is not a significant driver of the company's revenue, but it's a computer that keeps important and influential customers loyal.Īpple CEO Tim Cook, left, and chief design officer Jonathan Ive with the new Mac Pro on Monday. The new display was announced too, starting at $US4999. It starts at $US5999 and comes out in the northern autumn. There's also an optional set of wheels to move the machine around. It has a stainless steel frame with handles. The computer is powerful enough to run three streams of raw 8K video. It comes with a 28-core Intel Xeon chip, one of the fastest processors on the market, Apple said. The new machine has casing that looks like a cheese grater that can be lifted off to swap out components including storage drives, memory chips and the graphics processor.

It looks a lot like the original version of the Mac Pro from over a decade ago that was widely praised. The company previewed the new Mac Pro at its annual developer conference on Monday. Good news: You can buy it separately for some reason.Īpple also debuted a new Mac Pro desktop computer after several years of professional users complaining about the current version. Presumably this was directed at Apple's fancy stand for its $US4999 ($7165)-and-up computer monitor. This is a gorgeous piece of engineering attached to what may be the most beautiful and affordable reference monitor on the market.There were some murmurs among developers as Apple was running through the pricing for the new Mac Pro computer. You can't compare it to a hunk of angle iron or a plastic stand attached to a consumer monitor.

When you build 50 to 100 thousand of something that is precision machined it isn't going to be cheap. The stand won't have any place in many cases.Īs for the price of the stand. Search around for 'mobile video production' or music production. This might be more generally useful in the rack-mount configuration as a Mac server - build / render farm at major production outfits.Īs for necessity of the stand. If you're making the next 100 million dollar movie or producing a top tier musician, then you are the audience for this machine. This machine is for extreme professional workloads.

The numbers sold will be measured in the 10s to 100s of thousands of units.

999 mac stand